Overview:

We are producing a film commercial for the release of the Tromox Ukko S electric motorbike, showcasing its sleek design, performance, and eco-friendly features. The commercial will feature three models embarking on a journey from London to Snowdonia, highlighting the versatility and adventure the Ukko S offers.

Key Message:

The Tromox Ukko S is a powerful and eco-friendly electric motorbike that can take you anywhere you want to go. Its design, performance, and versatility make it the perfect choice for adventure-seekers who want to embrace freedom and nature.

Objectives:

Showcase the Tromox Ukko S's design, performance, and eco-friendly features.

Highlight the bike's versatility and ability to take riders on any adventure

Appeal to the desires and aspirations of adventure-seekers who value freedom and sustainability

Concept:

The commercial will begin with some fast paced shots to engage the viewer. This will be intertwined with some silhouetted studio shots of the Ukko S. It then cuts to three models in London, playing basketball, and walking the bustling streets of Carnaby St. We will see close-ups of the Tromox Ukko S, emphasizing its sleek and futuristic design. The models will then ride off on the motorbikes, heading towards Snowdonia.

As the models reach Snowdonia, we will see shots of them riding through the mountains and valleys, embracing the freedom and beauty of nature. The voiceover will guide the viewer, emotively capturing the audience; inspiring escape and adventure

The commercial will end with shots of the models reaching their destination, enjoying the adventure and freedom that the Tromox Ukko S provides.

Visuals:

• Shots of the Tromox Ukko S in London and on the road

• Studio shots of the Ukko S

• Close-ups of the bike's design and features

• Shots of the riders on the bike, showcasing the bike's performance and agility

• Scenic locations along the way, highlighting the versatility of the bike

• Shots of the riders in Snowdonia, embracing the freedom and beauty of nature

Music:

The music will be modern, electronic, upbeat and energetic, emphasizing the adventure and thrill of riding the Tromox Ukko S. The music will build tension and excitement, reflecting the superior experience of riding the electric motorbike.

• 60s Hero video - 16x9

• 2 x 30s social cuts focusing on nature - 1x1

• 2 x 30s social cuts focusing on city - 1x1

• A bank of high quality photos.