Project Brief:

Chef's Roll x Bob Bob Ricard Video Featuring Head Chef Ben Hobson

Overview:

Chef's Roll, a leading online community for culinary professionals, is collaborating with Bob Bob Ricard, an upscale restaurant in London, to produce a video showcasing the art of cooking with A4 Japanese Wagyu beef. The video will feature Bob Bob Ricard's head chef, Ben Hobson, as he creates a signature dish using this premium ingredient.

Objectives:

• Showcase the skill and creativity of Bob Bob Ricard's head chef, Ben Hobson, in working with premium ingredients such as A4 Japanese Wagyu beef.

• Highlight the unique flavor and texture of A4 Japanese Wagyu beef and its versatility in fine dining cuisine.

Generate buzz and interest in Japanese Wagyu Beef by creating engaging and informative content for a food-savvy audience.

Creative Concept:

The creative concept for the video is to showcase the art of cooking with A4 Japanese Wagyu beef through the eyes of Bob Bob Ricard's head chef, Ben Hobson. The video will follow Chef Hobson as he prepares a signature dish featuring A4 Japanese Wagyu beef, highlighting his techniques and methods for working with this premium ingredient. The video will also showcase the unique flavor and texture of the beef and explain why it is considered a delicacy in the culinary world.

In line with Bob Bob Ricard’s style, the video will have a high level of sophistication whilst using upbeat Jazz music to emphasise style.

• 60-90s Hero Film to be showcased across Bob Bob Ricard’s and Chef’s Roll’s social channels - 16x9

• 15s Reel specific to instagram - 9x16