Project Brief:

Mazda CX-30 Shoot with Sonia Bukhgalter in Lake Como.

Overview:

Mazda Stories is planning a photo and video campaign to showcase the all-new Mazda CX-30 in a picturesque location, Lake Como, Italy. The focus of the shoot will be on the vehicle's design and Sonia’s art, drawing similarities between the two. The shoot will follow a young artist, Sonia Bukhgalter, who will be driving the CX-30 with Art Director, Jenni Doggett, to various locations around Lake Como.

Key Objectives:

• Showcase the design of the Mazda CX-30 in a visually stunning setting.

• Capture the unique S curve within the bodywork of the car.

• Create a narrative around the car and its driver, Sonia Bukhgalter, to appeal to a younger, art-savvy audience.

• Capture reflections on the car’s bodywork, Lake Como’s crystal clear water, and Sonia’s painting.

• Shot the majority of the campaign within golden light to emphasise the subtle, gold paint work.

• 60-90s Hero Film - 16x9 format

• 15s Banner film to loop on Mazda’s website header.