Title:

Gaia Studios No.1 Brand Film:

Objective:

The objective of this video production shoot is to create a brand video for Gaia Studios showcasing the creation process of one of their unique 3-carat diamond rings. The video should highlight the craftsmanship and attention to detail involved in bringing the design from initial sketches to the final product. It should feature a model wearing the ring at the end, emphasizing its elegance and beauty.

Key Message:

Gaia is an ethical jewellery brand that values sustainability, craftsmanship, and elegance. By showcasing the creation of their one-off diamond ring, the video aims to demonstrate Gaia's commitment to perfection and the artistry behind their jewellery.

Target Audience:

The target audience for this video includes potential customers who appreciate ethical and sustainable luxury products, as well as individuals interested in the craftsmanship and artistic process behind jewellery creation.

Duration:

The total duration of the video should be approximately 60-90s to maintain viewer engagement, and show the step by step process, embedded within beautiful shots of the model.

Key Scenes:

Opening shot featuring the model’s hand, wearing the finished ring, showing its unique size and radiance.

Visual transition into a close-up shot of the diamond ring's initial design sketches.

Craftsmanship:

Capturing the expert craftsmen and artisan meticulously crafting the ring.

Highlighting the use of traditional techniques.

Close-up shots of the ring being inspected and tested for durability and finish.

Model Showcase:

Introducing a model wearing the completed diamond ring in an elegant setting.

Presenting different angles and close-ups of the ring on the model's hand, highlighting its beauty and elegance.

Brand Identity:

Closing shot featuring the Gaia logo stitched into a branded box.

Visual Style:

The video should have a clean and elegant visual style, with a focus on close-ups and detail shots to highlight the craftsmanship and beauty of the ring. The lighting should be natural and well-balanced, ensuring the colours and details of the jewellery are accurately represented.

• 1 x 60-90s Hero Video - 16:9

• 2 x 15s Social videos - 9:16

• A bank of filmic stills/bts