WOMEN’S BEST BIRTHDAY CAMPAIGN

Brief Description:

To create a bank of brand assets to celebrate Women’s best turning 8, whilst also driving social engagement to their latest release.

Key Elements:

1. Visual Aesthetics:

• Cinematic and high-quality production value.

• Elegant and powerful shots that highlight the clothing in real scenarios.

2. Music:

An upbeat, loud soundtrack that complements the powerful, quick shots.

The music should build in intensity, keeping audience engagement high

3. Locations:

• Large space to showcase rollerbladers

• Urban/concrete style gym

• Locker room

• Running track

• Stadium benches

4. Tone:

Uplifting, motivational, excitement.

Production Timeline:

Pre-production: 2 weeks

Production: 1 day

Post-production: 2 weeks

Distribution:

Launch the video on the brand's website, social media channels.

Utilize paid advertising to reach a wider audience.

Encourage sharing and engagement through their brand ambassadors.

• Hero film - 30s (16x9 & 9x16)

• Banner film for website heading

• 5 Cutdowns and reels for social media (9x16)