Overview:

Join adventurer and athlete Ross Edgley as he attempts to swim nonstop through the depths of Scotland's Loch Ness. This gripping documentary captures every moment of his grueling swim, highlighting the athlete's endurance, determination, and unwavering spirit.

Key Message:

This documentary showcases the ultimate test of human endurance and Experience the thrill and challenges of Ross Edgley's nonstop swim attempt in Loch Ness.

Concept:

In this documentary, viewers will join Ross Edgley as he attempts to swim nonstop through the mysterious and treacherous waters of Loch Ness. They'll witness his struggles, triumphs, and personal growth throughout the grueling swim, which required swimming for hours on end.

The documentary will feature interviews with Ross, his team, and other world class athletes such as the Stoltman Brothers and Eddie Hall, providing a behind-the-scenes look at the physical and mental challenges of this epic feat.

Visuals:

• Shots of Ross Edgley swimming through the depths of Loch Ness

• Interviews with world class Athletes

• Training footage months prior to the swim.

• Scenic shots of the Scottish countryside

• Footage of the physical and mental challenges of the swim

Music:

The documentary's music will be atmospheric and inspiring, reflecting the epic journey of Ross Edgley. It will build tension and excitement, emphasising the endurance and determination required to achieve such a feat. We will have a unique score, inspired by the Scottish highlands, and dark nature of Loch Ness.

Distribution:

This groundbreaking documentary will be available on social media platforms and in the Gymshark Oxford Circus store, inviting audiences around the world to experience the ultimate in athletic performance and endurance. It will be promoted at exclusive events, showcasing the remarkable achievements of Ross Edgley. It was premiered in Manchester during the Lift body building expo, in a cinema nearby.

Performance:

• Generated over 100k views in 7 days.

• Generated over 200k views within 2 weeks.

• 0% of viewers had never watched a gymshark video before

• Generated £10.5k of sales in the first 10 days.

• Long form, 40 minutes maximum documentary - 16x9

• 3 x Paid Ad campaigns for Youtube - 16x9

• 5 x Social cuts - 9x16 & 1x1