BUGATTI

The Bugatti Centodieci. Only 10 cars in the world. $8.8m each. Shot at the most expensive private airport in the world, located in St Moritz, Switzerland. Safe to say this was a once in a lifetime shoot. The brief was simple. To highlight the unique design of the car and the unparalleled performance.

  • Overview:

    We are producing a film for the Bugatti Centodieci, showcasing its unique design and performance, appealing to high-net-worth individuals who demand the best in luxury cars and lifestyle. The commercial will feature the Bugatti Centodieci and private jets on a private runway.

    Key Message:

    The Bugatti Centodieci is the ultimate expression of luxury and performance, and our target audience deserves only the most exclusive and exceptional experiences.

    Our objective is to showcase the Bugatti Centodieci's unique design and performance

    The remainder of the commercial will showcase the Bugatti Centodieci driving on the private runway, with shots of its performance and handling in a controlled environment.

    Visuals:

    • Shots of the Bugatti Centodieci on a private runway

    • Close-ups of the car's design, features, and details

    • Aerial shots of the stunning landscape.

    • Shots of the car driving on the private runway, showcasing its performance and handling

    Music:

    The music will be powerful, almost in the style of Mission Impossible, emphasizing the excitement and thrill of the Bugatti Centodieci's performance. The music will build tension and excitement, reflecting the superior experience of driving and traveling in the car and private jet.

    • 60s Hero Film - 16x9

    • 90s Youtube cut - 16x9

    • 4 x Social assets - 9x16

CREW

Client - Bugatti

Producer - Jacob Rigglin, Lawrence Thomas

Director - Jacob Rigglin & Chris Nicholas

DOP - Calum Currie

BCAM - Lawrence Thomas

Photography - Jacob Rigglin

Edit - CODA

Grade - Creep / Lucrezia Pollice 

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NOKIAN TYRES - IT'S A BEAUTIFUL JOURNEY