Overview:

The Nokian Tyres Hakkapeliitta 10 EV is the world’s first eco-friendly tyre designed for electric vehicles. To showcase its exceptional performance in extreme conditions, we are producing a 60-second commercial, shot in Kiruna, Sweden, over a span of 15 days, of which 12 were shooting. The commercial will showcase two storylines that are living in parallel.

Synopsis:

The first storyline of the commercial will showcase two hikers, summiting the tallest peak in Sweden, Mount Kebnekaise. They face extreme weather conditions as they climb through -35 degree temperatures, strong winds, and heavy snowfall.

The second storyline showcases the same two people, driving through the snow-covered roads of Kiruna, on their way to explore the wild beauty of Kiruna, Sweden. They face many challenges along the way, including treacherous icy roads and sudden snowstorms. However, they are confident in the performance of their Nokian Tyres Hakkapeliitta 10 EV.

The ending reveals that the two storylines are actually one. The parallel narratives were just different times.

Target Audience:

Our target audience is adventurous individuals who love exploring the outdoors and are passionate about eco-friendly and sustainable products. We will focus on electric vehicle owners who want to experience the ultimate performance of their cars in extreme weather conditions.

Key Shots:

• Multiple weather conditions

• Close ups of the Tyre driving and stationary. Show branding

• Aerial footage from the tallest peak of Sweden.

• Match-cuts between the crampons, boot tread and tyre tread.

Conclusion:

The Nokian Tyres Hakkapeliitta 10 EV is the perfect tyre for those who love to explore the outdoors, no matter the conditions. The commercial will showcase the performance and reliability of the Hakkapeliitta 10 EV, capturing the thrill of adventure and the beauty of the Swedish wilderness.

Distribution

The Nokian Tyre, Hakkapeliitta 10 EV campaign will be distributed through multiple channels, including social media, targeted advertising, email marketing, and in-store promotions. The brand may also partner with dealerships and retailers to showcase the product and offer test drives or promotional events.

• 60-90s Hero video - 16x9, 1x1

• 2 social cut downs - 1x1, 9x16

• 10 minute BTS video showcasing the making of the campaign.

• 3 minute, informative film to showcase internally and at dealerships