NOKIAN TYRES

The Hakkapeliitta 10 EV tyre campaign. Shot in Kiruna, Sweden over a span of 15 days, of which 12 were shooting. Daylight in Sweden around February does not last for more than 6 hours. Although this provided near golden light for the whole day, our shooting window was very small. This was made even more challenging since we were shooting with an EV car, which had to be charged every lunch time. Sunrise. Sunset. -35 Degree temperatures.