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On Set

2025 CODA FRAMEWORKS® All Rights Reserved.

2025 CODA FRAMEWORKS® All Rights Reserved.

An apparel project by coda.this isn't merch. it's recognition for the people who've built this thing with usonset is a workwear-inspired clothing line for crew designed to last even the toughest of shoot days…


…and if you spot someone else wearing it on set? thats a bridge. you know, they know.

An apparel project by coda.this isn't merch. it's recognition for the people who've built this thing with usonset is a workwear-inspired clothing line for crew designed to last even the toughest of shoot days…


…and if you spot someone else wearing it on set? thats a bridge. you know, they know.

DESIGN MEANING


A DIRECTIONAL ARROW, DECONSTRUCted AND PLACED TOGETHER TO CREATE A SORT OF HUMAN EVOLUTION, 'CREW' MOVING TOWARDS BEING 'ON SET'.


THE 'SET' IS AN ENTITY THAT WE ENGAGE WITH, EITHER 'ON' OR 'OFF', JUST LIKE THE KIT WE USE.