On Set
2025 CODA FRAMEWORKS® All Rights Reserved.
2025 CODA FRAMEWORKS® All Rights Reserved.
An apparel project by coda.this isn't merch. it's recognition for the people who've built this thing with usonset is a workwear-inspired clothing line for crew designed to last even the toughest of shoot days…
…and if you spot someone else wearing it on set? thats a bridge. you know, they know.
An apparel project by coda.this isn't merch. it's recognition for the people who've built this thing with usonset is a workwear-inspired clothing line for crew designed to last even the toughest of shoot days…
…and if you spot someone else wearing it on set? thats a bridge. you know, they know.
DESIGN MEANING
A DIRECTIONAL ARROW, DECONSTRUCted AND PLACED TOGETHER TO CREATE A SORT OF HUMAN EVOLUTION, 'CREW' MOVING TOWARDS BEING 'ON SET'.
THE 'SET' IS AN ENTITY THAT WE ENGAGE WITH, EITHER 'ON' OR 'OFF', JUST LIKE THE KIT WE USE.
On Set
2025 CODA FRAMEWORKS® All Rights Reserved.
2025 CODA FRAMEWORKS® All Rights Reserved.
An apparel project by coda.this isn't merch. it's recognition for the people who've built this thing with usonset is a workwear-inspired clothing line for crew designed to last even the toughest of shoot days…
…and if you spot someone else wearing it on set? thats a bridge. you know, they know.
An apparel project by coda.this isn't merch. it's recognition for the people who've built this thing with usonset is a workwear-inspired clothing line for crew designed to last even the toughest of shoot days…
…and if you spot someone else wearing it on set? thats a bridge. you know, they know.
DESIGN MEANING
A DIRECTIONAL ARROW, DECONSTRUCted AND PLACED TOGETHER TO CREATE A SORT OF HUMAN EVOLUTION, 'CREW' MOVING TOWARDS BEING 'ON SET'.
THE 'SET' IS AN ENTITY THAT WE ENGAGE WITH, EITHER 'ON' OR 'OFF', JUST LIKE THE KIT WE USE.
On Set
2025 CODA FRAMEWORKS® All Rights Reserved.
2025 CODA FRAMEWORKS® All Rights Reserved.
An apparel project by coda.this isn't merch. it's recognition for the people who've built this thing with usonset is a workwear-inspired clothing line for crew designed to last even the toughest of shoot days…
…and if you spot someone else wearing it on set? thats a bridge. you know, they know.
An apparel project by coda.this isn't merch. it's recognition for the people who've built this thing with usonset is a workwear-inspired clothing line for crew designed to last even the toughest of shoot days…
…and if you spot someone else wearing it on set? thats a bridge. you know, they know.
DESIGN MEANING
A DIRECTIONAL ARROW, DECONSTRUCted AND PLACED TOGETHER TO CREATE A SORT OF HUMAN EVOLUTION, 'CREW' MOVING TOWARDS BEING 'ON SET'.
THE 'SET' IS AN ENTITY THAT WE ENGAGE WITH, EITHER 'ON' OR 'OFF', JUST LIKE THE KIT WE USE.